COURTS BEYOND LIMITS
On May 11, Hennessy, the world’s best-selling Cognac unveiled Australia’s first floating basketball court on the iconic Sydney Harbour in celebration of Hennessy, the Official Spirit of the NBA (National Basketball Association), and the league’s landmark 75th anniversary season.
The activation is the second iteration of ‘Courts Beyond Limits’, a global series of iconic pop-up courts created to celebrate the partnership. Courts Beyond Limits first premiered in Australia with a takeover of Bondi’s Icebergs Ocean Pool in May 2021
and was followed by pop-up courts in London and Shanghai.
“Together with Hennessy, we look forward to providing Australian fans with another unforgettable celebration to mark the culmination of the NBA’s historic 75th Anniversary Season.” – Hennessy President & CEO Laurent Boillot
Guests were transported via the Hennessy Superyacht to experience the unique courtside view, including an all-star basketball shootout that saw international rapping sensation FERG and Australian tennis player Nick Kyrgios sinking half court shots. Hosting the court activity was local legend, Corey ‘Homicide’ Williams. The Larry O’Brien Championship Trophy, the trophy awarded annually by the National Basketball Association to the winner of the NBA Finals, was also on display.
As the sun set, the court transitioned into a neon lit party with a surprise performance by FERG. Music throughout the day was provided by local DJ Olivia Suleimon & B-WISE.
But the party didn’t stop there, with guests dancing the night away and enjoying a line up of All-Star cocktails at the Hennessy X NBA Afterparty at Ivy Penthouse.
LEVEL UP WITH HENNESSY X NBA ALL-STAR COCKTAILS
To celebrate the 2022 NBA playoffs and finals season, Hennessy curated a range of All-Star Cocktails to help lift your game and mix like a baller.
Hennessy is the spirit to elevate any drink and any occasion, so why not try a twist on a classic. With so few ingredients in classic cocktails, starting with a high-quality base spirit is essential. Hennessy V.S brings elegance and complexity to any mix while showcasing its versatile appeal. Cheers to an epic game night!
The Royal Court Espresso Martini Heighten the traditional espresso martini with the Hennessy Royal Court 40ml Hennessy V.S 20ml Coffee Liqueur 10ml Sugar Syrup 1 Shot Coffee For that extra touch of baller, luxe it up with a sprinkle of gold dust.
PARTY LIKE A BALLER AT THE HENNESSY X NBA SEASON CLOSING PARTY
To celebrate the culmination of the NBA 75th Anniversary Season, Hennessy is also inviting fans to an exclusive Hennessy x NBA Season Closing Party on July 1 at the Ivy Penthouse in Sydney. On the night guests can enjoy free-flow Hennessy X NBA All-Star Cocktails, entertainment from Australian Aria award winning artist B-WISE and customise their own sneakers at the Hennessy Sneaker Lab.
To celebrate the culmination of the NBA 75th Anniversary Season, Hennessy is also inviting fans to an exclusive Hennessy x NBA Season Closing Party on July 1 at the Ivy Penthouse in Sydney.
For 1 night only, guests who wish to experience the ultimate in luxury, can reserve a tailored package through the Hennessy Concierge Service and arrive in style via the Hennessy Private Jet whilst having an unforgettable experience tasting some of Hennessy’s rarest and most prestigious cognacs, or All-Star cocktails 41,000 feet in the air. Prices begin at $45,000 AUD for up to 8 people.
Reservations for the Hennessy Season Closing Party and private jet experience
will open on 1st June. For more information reach out to your Moet Hennessy rep or head to spiritofthenba.hennessy.com
GET A HENNESSY X GINGER
Raise your glass to an iconic pairing next by offering your guests a complimentary Hennessy x Ginger. Throughout the month of June and July Hennessy is offering consumers a complimentary Hennessy and Ginger available at participating venues across the country.
Step 1: Contact your Moët Hennessy Account Representative to register your venue
Step 2: Your venue is listed on Hennessy X Ginger website
Step 3: Consumers targeted via social media and directed to Hennessy X Ginger website
Step 4: Consumer redeems complimentary Hennessy X Ginger from the venue of their choice
Step 5: Consumer presents code at your venue & enjoys their complimentary Hennessy & Ginger
Step 5: Hennessy will provide V.S. replacement stock for your venue
Hennessy X Ginger Swish 40ml Hennessy V.S. 100ml Fever Tree For a more refreshing and aromatic finish Garnish with a sprig mint & a lime wedge
Offer available between 1st June to 30th July. Contact your Moet Hennessy Account Manager for more details. hennessyxginger.com