CAMPARI CELEBRATES NEGRONI WEEK! Let’s toast to the timeless bond of Campari and Imbibe USA and raise a Negroni for Negroni Week!
This week we are toasting the the timeless bond of Campari and Imbibe USA and raising a Negroni for Negroni Week! Kicking off Monday, September 18th until Sunday September 24th bars, restaurants, and retailers around the world are raising money for their charity of choice through their Negroni sales.
This year marks 11 years of Negroni Week; from what started as a collection of 120 bars harnessing the power of the Negroni to raise money for local community charities, to an international sensation with thousands of venues involved and over US$4m raised for charitable organisations.
Negroni Week is a celebration of one of the best-selling classic cocktails worldwide, featuring Campari – The ‘Red Heart’ of every Negroni.
Negroni Week is a celebration of one of the best-selling classic cocktails worldwide, featuring Campari – The ‘Red Heart’ of every Negroni. To raise money for charitable causes around the world, this global program is presented by Imbibe magazine and Campari.
The Negroni, with its DNA of equal parts gin, sweet vermouth, and Campari, has been endlessly re-interpreted and tweaked, but one thing never changes – you can’t make a Negroni without Campari – and you can’t make a Negroni Week without some amazing Negroni twists!
Negroni Week will kick off tomorrow night with Kwãnt x Rockpool: Exclusive Sydney Bar Takeover.
London A-List bar and one of 50 of the World’s Best Bars, Kwãnt, at Rockpool Sydney for two nights only. The prestigious Mayfair establishment makes its Australian debut at Rockpool Sydney on Tuesday 19th and Wednesday 20th September, for an exclusive Sydney bar takeover during the annual Negroni Week celebrations, in partnership with Campari.
Kwãnt’s world-renowned and vibrant Italian mixologist Giusy Castaldo joins Rockpool Sydney Bar Manager Leonardo Zuccardi Merli and his team for this first-of-its-kind event.
Three creative and incomparable Kwãnt cocktails, with a nod to the grandeur and elegance experienced at the prestigious Mayfair establishment, will be unveiled on the evening: Sunflower Negroni, High Five and Story.
Rockpool and Kwãnt will donate a combined $2 from every cocktail sold at the event to Slow Food, the charity partner of Negroni Week 2023.
To close out Negroni Week, Kwãnt will take over the bar at Society in Melbourne on Sunday, 24th September.
Campari Academy – inspiring Negroni Week
Campari Australia & Campari Academy have been encouraging venues to get behind Negroni Week in 2023. Two venues who are participating have the chance to have Campari match their donation to their chosen charity, up to the value of $5,000.
To help inspire those Campari Negroni twists Campari Academy have engaged five bartenders from across Australia to find out their community stories. Antonello Arzedi (Le Foote / Swillhouse) and Natalie Ng (Door Knock) from Sydney, and Hive Mind members Cara Devine (Bomba – Melbourne), Braeden La Marr (Ezra Pound – Perth), and Jamie Fleming (Alba – Brisbane) can currently be found on
@campariau and @campariacademy_au sharing their Red Passion, Campari Negroni twists, and letting you know why you can’t make a Negroni without Campari!
To support participating venues, negroniweek.com is hosting an online map where Negroni fans can find their nearest bitter-sweet treat, Campari will be throwing a range of opening and closing parties in select cities across Australia, and a full suite of quality Negroni Week POS is available from your local Campari representative (including this year’s Negroni Week lapel pin!).
Keep an eye on
@campariau and @campariacademy_au and @imbibe this week to find out what’s happening.