Entries close 31 March so get yours in asap!
The Cointreau Margarita Challenge is back and more exhilarating than ever before! In 2024, one talented Australian bartender will earn the chance to represent Australia in the international final competition. This year’s theme promises to ignite creativity and showcase the diverse flavours of our cities.
This year, the 2024 Cointreau Margarita Challenge invites participants to craft their unique spin on the original Margarita, capturing the essence and vibrancy of their city. Bartenders are encouraged to infuse local ingredients, paying homage to their culture and identity. It’s a celebration of heritage and innovation in every sip.
This year, the 2024 Cointreau Margarita Challenge invites participants to craft their unique spin on the original Margarita, capturing the essence and vibrancy of their city.
The International winner of the Cointreau Margarita Challenge 2024 will be decided by a distinguished panel of judges, including renowned bartenders like Lola Liu, who won the Cointreau Margarita Challenge 2023.
The judging criteria will be comprised of 4 key elements, skills that demonstrate expertise in experimenting with local ingredients and traditional or innovative methods, ingredients that represent flavours of their city’s culture plus a minimum of 25ml Cointreau, salt, storytelling that offers insight into the cocktail’s inspirations and the visual quality that complements the cocktail’s personality.
Only four easy rules:
- Use at least 25ml of Cointreau
- Salt
- Focus on the use of local ingredients where possible
- The look of your drink must reflect the city it refers too.
The Australian competition will be held at Now & Then, Sydney, on Monday, 15th April 2024, where eight finalists will compete for the Australian title.
The Australian winner will then embark on an unforgettable journey to Angers, France, the home of Cointreau. During the three-day immersive experience, they will participate in mixology challenges and vie for the title of International Cointreau Margarita Challenge 2024 winner. Additionally, the winner will embark on a sponsored tour, showcasing their city-inspired Margarita at Cointreau’s selection of the world’s best cocktail bars.
For more information and to register, go to https://bit.ly/CointreauMargChallenge
KEY DATES:
Entries close:
March 31st, 2024
Australian Competition Event & Winner Announcement:
Now & Then, Sydney
April 15th, 2024
Final in Angers:
June 10th – 12th, 2024
Winner Announcement:
June 12th, 2024